Best SALES Automation & Prospecting Tools
The must-haves in your outbound sales tool stack
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All The Sales Tools You'll Ever Need
Explore our comprehensive directory of sales software, categorized for your convenience.
Best SALES Automation & Prospecting Tools
The must-haves in your outbound sales tool stack
Explore our comprehensive directory of sales software, categorized for your convenience.
Propensity is an ABM platform delivering contact-level attribution and real-time, omnichannel lead targeting for predictable pipeline growth.
Propensity
Proposals that win, built from your real sales context.
Propensity is recommended for B2B marketing, sales, and Rev Ops teams who want to run fast, efficient account-based marketing campaigns with real-time buyer signals and contact-level visibility. It’s ideal for teams ready to activate ABM without complexity or upgrade from legacy tools.
Propensity offers a free trial with access to your top 100 in-market accounts and intent data, no credit card required. Their Essential ABM plan starts at $1,000/month and includes unlimited campaigns, users, account enrichment, programmatic ads, and CRM integration. The Strategic ABM plan is $2,000/month and adds contact-level de-anonymization, custom lead and account scoring, premium support, direct mail, multiple programmatic ad formats, and API access.
Propensity requires basic configuration like adding a tracking snippet and connecting your CRM accounts, which you can complete solo in minutes. After setup, customize your audiences and campaigns with simple filters to start running ABM faster.
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