Best SALES Automation & Prospecting Tools
The must-haves in your outbound sales tool stack
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All The Sales Tools You'll Ever Need
Explore our comprehensive directory of sales software, categorized for your convenience.
Best SALES Automation & Prospecting Tools
The must-haves in your outbound sales tool stack
Explore our comprehensive directory of sales software, categorized for your convenience.
Attribution tracks every marketing touchpoint to optimize CAC, CAC Payback, and LTV:CAC metrics. Scale acquisition with precise, real-time multi-touch attribution insights.
Attribution
Proposals that win, built from your real sales context.
We're working on creating a detailed video review for Attribution.
Attribution is recommended for high-growth B2B, SaaS, and E-Commerce teams who want to track real-time CAC, CAC Payback, and LTV:CAC metrics to optimize marketing budgets and scale profitably. Join 1,000+ companies like Craft and Superfiliate using Attribution to understand every marketing touchpoint from first visit to long-term retention.
Attribution offers four plans starting at $19/month: Shopify (up to 3 seats, 10,000 users, 30M events, 7-day trial) for DTC brands; HubSpot and Twilio plans at $49/month (up to 3 seats, 5,000 users, 7.5M events), with HubSpot offering a 14-day trial and full funnel tracking for sales teams. Annual billing saves 16% on Starter and Pro plans, while the Salesforce plan is enterprise-grade with custom pricing, seats, and limits for complex tech stacks and requires contacting sales. Optional managed onboarding costs $2,500–$5,000 for Starter and Pro, included with Enterprise, plus $10 per 1,000 extra users and $1 per 1,000 extra events over plan limits.
Attribution is ready to use out of the box with simple sign-up and connecting your advertising and conversion platforms in minutes. For more advanced tracking and customization, you may need to map data and configure workflows, which typically takes a few hours but no complex onboarding.
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