Best SALES Automation & Prospecting Tools
The must-haves in your outbound sales tool stack
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All The Sales Tools You'll Ever Need
Explore our comprehensive directory of sales software, categorized for your convenience.
Best SALES Automation & Prospecting Tools
The must-haves in your outbound sales tool stack
Explore our comprehensive directory of sales software, categorized for your convenience.
Act-On is agile marketing automation software that uses AI, segmentation, and analytics to create, measure, and optimize campaigns faster. It helps marketers launch impactful campaigns, improve lead management, and drive real business results.

Proposals that win, built from your real sales context.
Act-On is recommended for marketers who want easy, agile marketing automation to create, measure, and improve campaigns faster. It suits teams needing innovative tools and strong support, like Bruker AXS LLC and eDriving.
Act-On pricing starts at $900 per month for the Professional plan, offering unlimited marketing automation, AI lead scoring, multichannel campaigns, and standard email support. The Custom Enterprise plan includes everything in Professional plus advanced CRM integrations (Salesforce, SugarCRM, etc.), enhanced BI reporting, two user accounts, premium support options, and account-based marketing, with pricing available via custom quote. There is no free trial, and you only pay for the contacts you actively email, not your entire database.
Act-On requires basic configuration, such as connecting your accounts and adding tracking snippets, which can be done solo in minutes. Some customization like setting up workflows and data mapping might take a few hours using their documentation.
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